Francesco Lapenta, 2008, “Geomedia, Mapping the World. A Brief Essay on the Changing Staus of Digital Photography. Google maps, Photosynth, Flickr, iPhoto 2009 and the Digital Merging of Collective Image Production.”, www.visualstudies.eu

Full Essay LINK

Remindfull of a technology that Ridley Scott created for Rick Deckard to use in his 2019 Los Angeles (Ridley Scott, Blade Runner 1982). As it happens reality has exceeded the fantasy allowing us to seamlessly move from one image into another in a virtual continuum of increasingly global spatial representations. As the map of the Empire that the cartographers continued to grow with increasing levels of detail, the virtual map of the world is acquiring a scale and scope that further exceeds their ambition. This virtual map deserves attention, because it is different both in its genetic nature and in its multiple evolution. It combines elements (Image, Text and Sound) that never before could be combined so seamlessly together. The map is built by the cooperation of two entities. On the one hand we have the (soon to be interconnected) platforms that are offered for its growth, we could say this is the equivalent of the kind of “surface” that is offered for the renditions of the map (in our case Google Earth, Google Maps, Photosynth, QuickTime VR, iPhoto 2009 etc, etc). And on the other hand we have the new generation of cartographers comprised by all the individuals  around the world that contribute with pieces of representation of the world to the enormous puzzle of the virtual map.
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Preferred Reference System:
Francesco Lapenta, 2008, “Geomedia, Mapping the World. A Brief Essay on the Changing Staus of Digital Photography. Google maps, Photosynth, Flickr, iPhoto 2009 and the Digital Merging of Collective Image Production.”, http://www.visualstudies.eu

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