As I described a long time ago in the GeoMedia study (hopefully soon to be published in an article) companies that have invested in Geomedia applications, such as google maps and street view will soon see and invest in the commercial potential of their administrated Virtual Space. The question is are we going to see a fight over representations of public space. Landmark monuments would offer great location for virtual ads. Think the statue of Liberty or the Eiffel tower with a big “Apple” or “Coca Cola” ad rotating over them. We are only witnessing the beginning. Things are going to get more interesting real soon when companies institutions and private citizens will realize the potential use of their virtually represented spaces.
LINK to the abstract of my article on Geomedia: here
LINK to articles on this story: here