New Book: Data Ethics – The New Competitive Advantage.

About the book: Data Ethics – The New Competitive Advantage by Gry Hasselbalch and Pernille Tranberg. (editor: francesco lapenta)
data-ethics-cover    Respect for privacy and the right to control one’s own data are becoming key parameters to gain a competitive edge in today’s business world. Companies, organisations and authorities which view data ethics as a social responsibility, giving it the same importance as environmental awareness and respect for human rights, are tomorrow’s winners. The book combines broad trend analyses with more than 50 cases of companies which use data ethics to varying degrees. The authors make the case that citizens and consumers are no longer just concerned about a lack of control over their data, but they also have begun to act, they describe alternative business models, advances in technology and new regulations, all of which combine to foster a growing market for data-ethical products and services.
 
or on Amazon & iBooks
 
More about the book: www.dataethics.eu/book

by Gry Hasselbalch and Pernille Tranberg. Editor: Francesco Lapenta

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