Google set to sell ads for Streetview. The first steps into the GeoMedia commercial renegotiation of the Virtual Map

As I described a long time ago in the GeoMedia study (hopefully soon to be published in an article) companies that have invested in Geomedia applications, such as google maps and street view will soon see and invest in the commercial potential of their administrated Virtual Space. The question is are we going to see a fight over representations of public space. Landmark monuments would offer great location for virtual ads. Think the statue of Liberty or the Eiffel tower with a big “Apple” or “Coca Cola” ad rotating over them. We are only witnessing the beginning. Things are going to get more interesting real soon when companies institutions and private citizens will realize the potential use of their virtually represented spaces.

LINK to the abstract of my article on Geomedia: here

LINK to articles on this story: here

GeoMedia and the Rise of Social Navigation Systems.

Finally a rough draft of the Geomedia article for you to browse. As you will see it is in a very rough form but wanted to bring it out to have feed back from you. The article discusses the new generation of location based technologies and the ways in which they will rearticulate our perception of time, commodification of space, digital merging of collaborative pictures, sound, and texts collections using WEB 2.0 tools and logics and available and developing softwares and services, PhotoSynth, Google maps, Flicker. The article also describes the social behaviors that will be favored by these new technologies (which I call Social Navigation Systems). Feed back are appreciated and needed so do write back with comments and ideas, anything suggested and used in the final article will be of course properly credited and accounted for.

geomedia-and-the-rise-of-social-navigation-systems5th (Version 5, 2008 December).  The article is set on private, please do e-mail me if you want to read the draft.

New info about the article will be periodically updated here until completion and publication.

Define: GeoMedia and WEB 3.0

(link to intro)

This is how I define GeoMedia:

GeoMedia, are electronic media that rely on precise location systems to integrate location based data with user generated contents and activities. They are not new media per se, but platforms that merge existing technologies (Electronic Media + the Internet + Geo-Location Technologies) in a new mode of data association and generation.

GeoMedia are not the sole collection of archived location based data, but an instrument that associates these existing data with a live geographical position in a personally activated and/or socially maintained data exchange (communication). Electronic Media are used to create/receive data, the Internet to transmit them, and the Geo-location technologies to position them; GeoMedia articulate these information in a live communication process.

GeoMedia are the technological platforms on which WEB 3.0 behaviours merge and expand: If WEB 1.0 can be seen as the initial move towards the simple transfer of content (Image, Sound, Text) to a new medium and digital delivery system. WEB 2.0 has seen the re-organization of such distribution of content on the basis of existing and developing social networks. In the new ecosystem interaction itself is transformed into data. WEB 3.0, based on the development of new social-networking applications, has its biggest momentum in the progressive integration of location based data in the communication process.

GeoMediaare to Space what the Watch is to Time. They regulate behaviour and coordinate interactions. They are a fundamental dimension of mediated interaction. GeoMedia regulate and generate capital, and are the predictable outcome of the expansion of capital. The move from the systematic capitalization of time (sanctioned by the Universal Time and the Standard Time) to the systematic informatization and re-capitalization of Space.

GeoMedia on the one hand reduce the distance between the Real and the Hyperreal (Baudrillard), they create yet another link between the represented (the object) and its representation (its simulation, its image), knotting them together at a certain time and location. On the other hand they increase their distance by rendering the former (the Real) a complementary but not necessary part of what we do with the latter (its representation). This processes further enhances the mimic, and the independent qualities of the simulation and contributes to the construction of the Hyperreal, a world of parallel, but different, signification systems (Image, Music, Text) in which we live parallel lives.

Preferred Reference System:

Lapenta, Francesco, 2008, “Define: GeoMedia and WEB 3.0”, Draft June 2008, http://www.visualstudies.eu

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